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  • Free Music Land empowers musicians

    Free Music Land empowers musicians

    By Anna Lardinois, Startup Storyteller Milwaukee native Ian McCullough is the creative entrepreneur behind Free Music Land, a peer-to-peer music licensing platform. The company was one of the eight Milwaukee-area startups to receive a $10,000 grant through the MKE Tech Hub Coalition‘s FOR-M incubator program in August. Known in the music world as Cullah, the […]

  • Exercise without effort? VibeTech makes it possible 

    Exercise without effort? VibeTech makes it possible 

    By Anna Lardinois, Startup Storyteller Did you know there is a NASA spin-out company just a stone’s throw away from Milwaukee? Sheboygan-based VibeTech, headed by engineer and founder Dr. Jeff Leismer, is using technology developed to help astronauts combat the physical effects of space travel to build muscle in immobile patients. Leismer became interested in […]

  • Top Note: Adult soft drinks for grown up palates

    Top Note: Adult soft drinks for grown up palates

    By Anna Lardinois, Startup Storyteller They started by serving delicious drink concoctions to friends and at local farmers’ markets. Now they count celebrity chefs among their biggest fans. Although their success might be based in bitters, there’s no bitter end in sight for fast-growing Top Note. “Top Note means the ephemeral of aromas and flavors […]

  • Geno.Me set to launch

    Geno.Me set to launch

    By Anna Lardinois, Startup Storyteller Britt Gottschalk, the founder and CEO of Geno.Me, is an accomplished, innovative business woman at the helm of a company that is already creating “unicorn” buzz in Milwaukee. Geno.Me made headlines in 2021 when the company became an early investment of Gateway Capital and committed to relocate the biotech startup […]

  • Spotted: Formlabs ribbon cutting

    Spotted: Formlabs ribbon cutting

    3D printing company, Formlabs opened a regional headquarter office in Milwaukee’s Third Ward on September 14. The new office will support Formlabs’ growing sales and service teams as the company charts global expansion. As a key hub for technical innovation and manufacturing, Milwaukee is uniquely suited to support Formlabs’ regional headquarters and the expansion of […]

  • Discourse Coffee brews up success

    Discourse Coffee brews up success

    By Anna Lardinois, Startup Storyteller Discourse Coffee founder Ryan Castelaz sees himself as a storyteller who uses coffee as the medium to weave his tales. His passion for storytelling was ignited in childhood when he fell in love with opera. As a young musician, Castelaz studied opera in Florence where he discovered another passion that […]

  • SAFIO Solutions: built by and for planners

    SAFIO Solutions: built by and for planners

    SaaS planning planner forcasting inventory logistics

  • Colorful Connections delivers DEI services to businesses of all sizes

    Colorful Connections delivers DEI services to businesses of all sizes

    Founder and CEO Morgan Phelps did not intend to start her own business. The woman at the helm of Colorful Connections, a Milwaukee-based company focused on diversity recruiting, talent development and Diversity Equity and Inclusion (DEI) training, has a career built around connecting people through the art of communication. Morgan began her professional career as […]

  • A season of growth for 3PL Atomix Logistics

    A season of growth for 3PL Atomix Logistics

    By Anna Lardinois, Startup Storyteller Atomix Logistics is in growth mode. Founded in 2020, Atomix Logistics is a third-party logistics (3PL) business operating a unique ecommerce fulfillment platform. Led by founder and CEO Austin Kreinz, the company has found early success by catering to clients that include new brands, and those with high-touch shipping requirements, […]

  • Internship on Demand creates connections and opportunities

    Internship on Demand creates connections and opportunities

    By Anna Lardinois, Startup Storyteller Emerging startup Internship on Demand (IOD) is creating solutions for one of the most pressing challenges in business today: talent acquisition. The company connects college students with internships in a format that appeals to the digital natives. But that’s not all. IOD also provides employability learning modules for interns while […]

  • AfroCharts soars into growth mode

    AfroCharts soars into growth mode

    By Anna Lardinois, Startup Storyteller Startup founder Leonard Novati is having a great summer. His company, AfroCharts, is gaining global attention. Founded in 2020, software engineer and native Burundian Novati created the only music sharing and streaming platform exclusively for African artists. “We have reached over 100K users signed up,” Novati said. “This is a […]

  • The sky is no limit for RoofMarketplace

    The sky is no limit for RoofMarketplace

    By Anna Lardinois, Startup Storyteller RoofMarketplace recently made headlines for completing a $5 million Series A funding round. Based in Whitewater, the revenue-generating startup is no stranger to successful funding rounds. It raised a $1.1 million seed funding round in 2021. The next challenge the company plans to tackle is scaled growth. Company co-founders William […]

  • Meet Alithias founder Ross Bjella

    Meet Alithias founder Ross Bjella

    By Anna Lardinois, Startup Storyteller Ross Bjella says medical benefits is “one of the most exciting businesses out there.” Bjella should know. The founder and CEO of Alithias Inc., a patient advocacy company, is an expert in the field. In 2010, he started the business that strives to get the employees of self-insured employers the […]

  • Islands of Brilliance uses technology and creativity to create change

    Islands of Brilliance uses technology and creativity to create change

    By Anna Lardinois, Startup Storyteller “I don’t think there is anything more challenging than a nonprofit startup,” Mark Fairbanks said with a laugh. The co-founder of Islands of Brilliance (IOB) certainly knows about the challenges of this unique type of organization. Mark and his wife Margaret Fairbanks are the trailblazers at the helm of the […]

  • Boothy provides a new way to connect

    Boothy provides a new way to connect

    By Anna Lardinois, Startup Storyteller In 2016, entrepreneur and event manager Tim Gill contacted brothers Ben and Gary Wong to find a technology-based solution for his event management problems. The pair of software developers began planning a Software as a Service (SaaS) solution that allowed managers of multi-vendor events, like art fairs and trade shows, […]

  • Made in MKE: The Pink Bakery

    Made in MKE: The Pink Bakery

    By Anna Lardinois, Startup Storyteller As a child, native Milwaukeean Nubian Simmons was frequently ill. Plagued with stomach ailments, she spent a lot of time inside the doctor’s office, but no one could determine what was making her sick. Her mother, a nurse, began to experiment with her diet when conventional medicine could not identify […]

  • Latino Founders Fund chooses The Way Out

    Latino Founders Fund chooses The Way Out

    Latino-led businesses are the fastest-growing segment of U.S. small businesses, but as an aggregate they only receive 2% of total U.S. venture capital funding, despite comprising 20% of the U.S. population. To help correct this disparity, Google has allocated $5 million to its inaugural Google for Startups Latino Founders Fund. Google announced the names of […]

  • Stellar Tech Girls opens doors for future STEM career

    Stellar Tech Girls opens doors for future STEM career

    By Anna Lardinois, Startup Storyteller The U.S. Census reports that 15% of engineers working in the nation are women, despite women making up 48% of the total U.S. workforce. Aerospace Engineer Marina Bloomer started experiencing this disparity in high school when she was the only girl enrolled in her AP Computer Science course. In college, […]

  • Spotted: Geno.Me Launch Party

    Spotted: Geno.Me Launch Party

    Britt Gottschalk, the founder and CEO of Geno.Me, invited leaders in the biotech industry, investors, and data contributors to Saint Kate on September 28 to view the company’s newly released software. The product allows people to sell their health and wellness data to medical researchers in a safe transaction that benefits both parties and will […]