News

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  • Houstr allows guests to bring piece of vacation home

    Houstr allows guests to bring piece of vacation home

    By Anna Lardinois, Startup Storyteller Nick Koenen knows the value of a good night’s sleep. The Racine-based mortgage lender is also an Airbnb SuperHost and was once the owner of a local mattress store. He noticed that he would often get feedback from his guests on the mattresses in his highly rated short- term rental […]

  • Milwaukee’s Renaissant keeps trucks rolling

    Milwaukee’s Renaissant keeps trucks rolling

    By Anna Lardinois, Startup Storyteller Supply chain issues. It is a phrase we’ve all become familiar with, and it has been blamed for everything from empty shelves at grocery stores to delayed construction projects. Milwaukee-based Renaissant has created a Software as a Service (SaaS) solution that gets trucks on the road quickly and works to […]

  • Blacks in Technology comes to Milwaukee

    Blacks in Technology comes to Milwaukee

    By Anna Lardinois, Startup Storyteller Jessica Cropp knows the Milwaukee Tech ecosystem. She’s launched several startups and is a two-time graduate of the YES Blueprint program. Now, she is the president of the newly launched Milwaukee chapter of Blacks in Technology (BIT). The international organization has over a decade of experience working on the mission […]

  • With MySureFit, you know it fits before it ships

    With MySureFit, you know it fits before it ships

    By Anna Lardinois, Startup Storyteller Christian Ruth wants you to know he’s not a fashion guy. But he’s ready to disrupt the slow to change fashion industry with MySureFit, a virtual shopping platform that mimics the brick-and-mortar shopping experience by allowing customers to see how a garment looks on their bodies before it makes its […]

  • Safelumin provides bright idea

    Safelumin provides bright idea

    By Anna Lardinois, Startup Storyteller Chamy Lutz does not believe in the impossible. Lutz was told by three different manufacturers that it would be impossible to build the emergency light bulb she designed for home use. She knew there was a way to turn her innovative idea into a retail product. Rather than listening to […]

  • Startup Flora blooms

    Startup Flora blooms

    By Anna Lardinois, Startup Storyteller Jalen Greenlee, a University of Wisconsin-Oshkosh business student, found inspiration in the COVID lockdown. Passionate about healthy eating, Greenlee grew frustrated with food delivery options during the time when people were encouraged to remain at home. It was easy to get pizza or burgers delivered, but he found it a […]

  • WaterPOD offers solution for water woes

    WaterPOD offers solution for water woes

    By Anna Lardinois Startup Storyteller Stonehouse Water Technologies primary goal is to “bring clean, healthy water to a water stressed world.” Initially, key members of the leadership team, CEO Hensley Foster, and Vice President Anne Wick, collaborated to provide clean water solutions to developing nations. But they soon discovered that many Wisconsinites lack access to […]

  • Vault wants to put a lock on your sports wagers

    Vault wants to put a lock on your sports wagers

    By Anna Lardinois Startup Storyteller In 2021, Americans wagered more than $52.7 billion on legal sports betting. The industry has boomed since the federal ban on sports betting was lifted in 2018. Today, sports betting is legal in 30 states and Washington DC, and that number is expected to grow this year. Those who follow […]

  • Khalif El-Amin: A Force for Change

    Khalif El-Amin: A Force for Change

    By Anna Lardinois Startup Storyteller He’s a dad, and a high school basketball coach, and the interim director for his family business, as well as one half of the duo changing the landscape for Wisconsin entrepreneurs. And that’s just for starters. Meet Khalif El-Amin. El-Amin, along with his older brother Que, founded the Young Enterprising […]

  • Blue Line Battery: A Wisconsin unicorn in the making

    Blue Line Battery: A Wisconsin unicorn in the making

    By Anna Lardinois Startup Storyteller The mythic unicorn- a privately held startup valued at over $1 billion. This rare creature may soon be among us. Blue Line Battery, founded in 2015, produces lithium-ion batteries for the industrial market. The wildly popular batteries are notably safer and cheaper to use. And the innovative product is making […]

  • Thermonator Holdings is ready to disrupt home food delivery

    Thermonator Holdings is ready to disrupt home food delivery

    By Anna Lardinois Startup Storyteller Soggy fries and limp pizza crusts have long been accepted as the reality of delivered food. While it is convenient to stay curled up on your couch, waiting for someone to deliver you a pizza, the food that shows up to your house has little in common with what is […]