Anna Lardinois

American dollar, money & banking

According to PitchBook, 28 Wisconsin-based investors made a total of 99 disclosed startup investments in 2024. This calculation does not include undisclosed investments or investments made by out-of-state investors in Wisconsin startups. Below is a list of the 20 most active startup investors in Wisconsin for 2024.

American dollar, money & banking

According to PitchBook, Wisconsin startups raised at least $13.97 million in December. GenoPalate, founded by Dr. Sherry Zhang, provides a genetic data analytics platform designed to help customers make healthier choices based on their genes. The company raised funds from an undisclosed investor. Golgix raised $1.19 million in venture funding in a deal led by Wisconsin VC Funding for December 2024

Dr. AkkeNeel Talsma, PhD, RN, FAAN, is passionate about implementing technical solutions to improve healthcare outcomes for patients and their families. As an associate professor at the University of Wisconsin-Milwaukee, she works on innovating clinical practices and healthcare systems by applying emerging technologies to support best practices and research evidence. This work inspired her to Freyja cuts costs while improving maternal care

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In November 2024 the Wisconsin Policy Forum released a report highlighting Metro Milwaukee’s struggles in attracting venture capital and fostering new business growth, despite strengths in workforce education and income gains. The report, made possible through a partnership between the Metropolitan Milwaukee Chamber of Commerce and Chris Abele to strengthen the startup ecosystem in the A second look at startup data

Jit Sihra believes character education is an essential part of the educational experience. When she started exploring how key character traits like honesty and patience were taught in schools, she discovered there was no standard curriculum or programming to teach these critical skills. So, she decided to change that. Sihra founded UNYTUS, a company that UNYTUS launches MVP

Milwaukee-based Amruth Group, a startup making waves in the skincare industry, is gearing up for an exciting 2025. Building on the success of its anti-aging facial cream, the company is planning to expand its product line, explore new patent opportunities, and open a funding round to fuel its growth. At the heart of Amruth Group’s Amruth Group positioned for growth in 2025

Kayla Lokker, founder of Easy Wear Jewelry, is on a mission to revolutionize the way we wear jewelry. Her company’s flagship product, Easy Clasp, is a retractable clasp attachment designed to make putting on and securing necklaces easier for everyone—especially individuals with dexterity challenges or limited mobility. Lokker, a recent graduate of UW-Milwaukee with a Easy Wear Jewelry set to launch in 2025

Milwaukee-based Jolly Moss, founded by mother-son duo Lori and Jack Didier, is on a mission to make healthy living more enjoyable. Their signature product, Jolly Moss Pudding, transforms organic sea moss gel—a nutritional powerhouse often lauded for its health benefits—into a creamy, flavorful pudding that’s easy to enjoy. The journey began when Lori and Jack Jolly Moss reimagines nutrition

Punk Audio, an emerging startup with plans to set roots in Milwaukee, is aiming to redefine how we experience sound. Founded by Mike Murphy, a seasoned audio industry professional, the company is developing a platform that combines music personalization with hearing enhancement technology. Set to launch in early 2025, Punk Audio’s software leverages an app-based Punk Audio blends music personalization and hearing enhancement 

It has been another exciting year for the Milwaukee startup ecosystem. According to PitchBook, at last count, Milwaukee7 startups raised at least $134.76 million in venture funding, and we are not yet at the close of 2024. Milwaukee’s startup funding trends mirror those of the nation. Across the board, venture capital funding is down. The A look back at 2024