Insuraviews uses AI to simplify insurance filings

Milwaukee-based startup Insuraviews is aiming to bring clarity to one of the insurance industry’s most complex data sets: rate filings.

Founded in 2024 by insurance and AI veteran Makhonjwa Mashoba, Insuraviews leverages artificial intelligence to make sense of the dense and complex filings submitted to state insurance departments. The publicly available compliance documents often span thousands of pages and are notoriously difficult to interpret.

“Traditionally, these filings are incredibly opaque,” said Mashoba. “Our product sifts through the data and highlights the most important insights, making it far more accessible to users. It adds to the transparency and visibility of the industry. We’re taking publicly available rate filings … filed with every Department of Insurance in each of the 50 states … and consolidating that all into a single view and a single product.”

The company’s users include actuaries, insurance product managers, researchers, consumer advocacy groups, and others interested in the regulatory and pricing decisions in the home, auto, and business insurance industry. CEO Nick Amundsen added that Insuraviews appeals to “anyone looking at the business side of insurance”—from carriers and competitors to journalists and academic researchers.

To ensure accuracy, the company combines machine learning tools with human oversight. “We’re not solely relying on artificial intelligence,” Amundsen said. “We have a team of analysts reviewing the AI-generated outputs. Accuracy is critical in this industry.”

Although new to the startup ecosystem, Mashoba brings more than a decade of experience in insurance and AI. “I’ve spent ten years in the industry and started to see patterns—gaps in what was being offered,” he said. “I realized I had a unique perspective and decided to build a product that could fill those gaps.”

Amundsen, who previously helped grow software startup Jamf, joined Insuraviews earlier this year after seeing both the potential of the product and Mashoba’s deep knowledge of the market.

Insuraviews is headquartered in downtown Milwaukee. The company recently secured venture funding from Milwaukee-based Gateway Capital Partners and earned Qualified New Business Venture (QNBV) certification from the Wisconsin Economic Development Corporation. The growing team follows a hybrid work policy that prioritizes in-office collaboration.

“We’re committed to Milwaukee,” said Amundsen. “We’re hiring locally and building the company here.”

To learn more about this emerging company, click here.