Property Deals aims to bring clarity and trust to wholesale real estate

Co-founders Jack Savage and Ali Mortada met while attending University School of Milwaukee. The pair reconnected in early 2024 when both were looking for ways to pursue entrepreneurship. They first launched a small marketing and web development business together, which introduced them to the wholesale real estate market.

After working with clients in that space, the founders discovered deep inefficiencies in the way investment properties are bought and sold.

Their new venture, Property Deals, was created to modernize how off-market investment properties are shared and evaluated. Instead of relying on Facebook groups and text message threads, the platform is designed to bring structure, transparency and verification to a process that is currently informal and inconsistent.

“Right now, this industry is kind of broken. There is no efficiency, there is no credibility, there is no trust,” Savage said.

A more transparent way to share and assess deals

Property Deals is building a platform where wholesalers can list investment properties and investors can browse opportunities with confidence that the details are accurate and the participants are legitimate.

Profiles will be available for both wholesalers and investors. The user profiles are intended to provide background and show past activity so that buyers and sellers can assess credibility before engaging. For investors, the platform will allow proof of funds to be uploaded, which gives wholesalers greater assurance that a deal can close. For wholesalers, each property listing requires documentation showing the property is under contract.

The property listings will resemble a typical property search site and also include investor-focused financial data. Users will see taxes, estimated expenses, occupancy status, rent information, photos and video walkthroughs, when available. The founders believe the presentation of clear and complete information will reduce the days of messaging typically required to assess an investment property.

“We are bringing the same level of credibility and presentation that exists in traditional real estate to the wholesale side of the market,” the founders said.

At launch, investor access will be free to encourage participation. Wholesalers will pay a monthly subscription to list a set number of deals.

Support and momentum from Milwaukee’s startup ecosystem

Property Deals is a participant in FOR-M, an incubator program operated by the MKE Tech Hub Coalition, and the Ignite Startup Accelerator at UW-Milwaukee. The founders say the programs have helped them refine the product and connect with early users.

Property Deals will be featured in two upcoming startup events. The company will introduce the product at the FOR-M Founder Showcase on Wednesday, Nov. 12 at Wantable Café in Milwaukee. Then, the pair will compete in the Marquette University Invitational Pitch Competition on Thursday, Nov. 13 at O’Brien Hall.

Savage said the purpose of participating in the events is to build awareness and gather real-world user feedback.

“The most important thing is hearing from people in the industry who will actually use the platform,” he said.

To learn more about Property Deals, connect with the company here.