Strudel streamlines technical support for faster resolutions

Madison-based Strudel is tackling a problem familiar to nearly every software company: the time-consuming and costly process of resolving technical support issues.

Founded in January 2025 by CEO Kristin Isaac and CTO Shai Rubin, Ph.D., Strudel pivoted early from its original product, which automated the creation of logging code, to focus on a larger and more urgent pain point identified through more than 150 interviews with engineering leaders, COOs and heads of customer support.

“Technical support came up again and again in our conversations,” Isaac said. “We realized we could have a much bigger impact by helping companies resolve these issues faster.”

Strudel’s platform integrates directly with the tools many enterprise teams already use, including Jira, Freshdesk, Slack and Sentry. Additional integrations are in progress for Linear, Salesforce and Core Logic. By automating the process engineers typically perform manually, such as searching across multiple systems to gather information, Strudel reduces the time it takes to solve technical problems, minimizes context switching for engineers and keeps high-value resources focused on innovation.

The company offers flexibility for customer data handling, supporting both anonymized shared models and fully private, walled-off environments to meet varying privacy needs.

Currently revenue generating, Strudel is working closely with early customers to co-build solutions tailored to their environments while developing a more scalable version of the product. Isaac said the company expects to hire two more engineers within the next six months to accelerate its go-to-market strategy.

For Isaac, building Strudel in Wisconsin is part of a bigger mission. She sees the company as proof that a high-growth, AI-driven software business can start and thrive outside traditional tech hubs.