When MKEStartup.News last spoke with Balanced Breed founder Jeremy Schulz, the Milwaukee-based pet supplement company was riding strong early momentum, fueled by growing demand for its science-backed formulations. As the company heads into 2026, Balanced Breed is operating with a clearer strategy, tighter discipline, and renewed confidence in the model it believes will drive long-term … Balanced Breed prepares for next phase of growth
As part of MKEStartup.News’ exploration of Wisconsin’s regional startup ecosystems, we’re spotlighting standout innovators from the Madison Region this week. Middleton-based Happy Scratch, founded in 2021 by Dr. Jordan Sand and Dr. Maria Dashek at the University of Wisconsin–Madison, has turned years of university research into a pet supplement aimed at easing allergy symptoms in … Happy Scratch founder treats pet allergies with biotech breakthrough
Milwaukee-based Mumbies, a natural pet products company, is raising $400,000 through a SAFE note to support its next stage of growth. Founder Bradley Will said the funding will help the company scale production, expand its product line, and meet increasing demand. “Right now, we’re constantly sold out,” Will said. “This funding will allow us to … Mumbies raises funds to scale
Bradley Will already built a successful career running a Milwaukee-based marketing firm when a personal passion began tugging him in a new direction. A lifelong dog lover, Will decided to channel his entrepreneurial skills into a mission-driven venture: creating a sustainable business that could one day fund a Wisconsin dog sanctuary. That vision became Mumbies, … Mumbies founder turns passion for dogs into growing business
When Jeremy Schulz noticed his rescue dog George slowing down, he didn’t just worry—he got to work. With no background in veterinary science but a deep commitment to his pet’s wellbeing, Schulz began researching the ingredients in the pet supplements he was selling through his Amazon wholesaling business. What he discovered surprised him: many products … Balanced Breed finds success with science-backed pet supplements
Milwaukee-based startup Luwello is on a mission to make it easier for dog lovers to bring their pups along for everyday adventures — and they’re doing it with thoughtful, U.S.-made gear that caught the attention of the judges on Season 9 of Project Pitch It. Founded by Jennifer Logemann, Luwello went to market in February … Luwello wins top prize on Project Pitch It for eco-conscious dog gear