Meet Milwaukee’s Summerfest Tech Pitch Finalists

The Summerfest Tech Pitch Competition returns on June 26 with eight startups competing for a chance to win a share of $50,000 in prize money.

The competition, produced by Young Enterprising Society in partnership with Molson Coors Beverage Company, saw a record number of applicants from across the globe.

Three startups from the Milwaukee 7 region were chosen to pitch in the competition: Atomix Logistics, Lotza, and RoddyMedical.

Atomix Logistics has made headlines since it launched in 2020. Founder Austin Kreinz moved his third-party logistics business into a 60,000-square-foot warehouse last summer and the company continues to grow. Learn more about this company with the rapidly expanding footprint by revisiting this previously published article.

Lotza founder Laura Markewicz hit the ground running when she launched her adaptogen-based non-alcoholic drink mixer in 2023. The Food and Beverage Wisconsin member is also a finalist in the Wisconsin Governor’s Business Plan Contest. To learn more about the beverage with all the buzz, revisit this previously published article.

RoddyMedical has been a standout in Milwaukee’s startup ecosystem since its launch in 2018. Registered nurse Lindsey Roddy is at the helm of the Wauwatosa-based company that developed SecureMove-TLC, a wearable, single-use, Class I medical device that can withstand 80+ pounds of pull force and was registered with the FDA in October 2021. Learn how this innovative medical device went from idea to product by revisiting this previously published article.

In addition to Atomix, Lotza, and RoddyMedial, the following companies are also pitching in the competition: Chicago-based Liff Happens, Econofi and ReachPathways, Detroit-based Athlytic and Zinacare, headquartered in South Africa.

For more information on the Summerfest Tech lineup, view the full schedule of events here.